FIND OUT HOW
WE ARE DOING
GOOD - FOR REAL.
FINDING NATURAL SOLUTIONS
You want products that are good for you and your family. For over 50 years Tom’s has worked to make natural products that get the job done.
EXPLORE OUR PRODUCTS
We’ve got more than 50 years experience combining scientific know-how, naturally derived ingredients, and a bit of ingenuity to make products that are good for you and the planet. You’re going to love our products!
OUR TOP PICKS
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Toothpaste Clean Mint
Luminous White® Natural Toothpaste
Learn the ingredients in Tom's of Maine Luminous White™ Toothpaste in Clean Mint. Read ratings and reviews of our Luminous White™ Toothpaste.
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Toothpaste Silly Strawberry
Children's Toothpaste
Learn about the ingredients in Tom's of Maine Natural Children's Toothpaste in Silly Strawberry™. Read benefits, ratings and reviews of our natural kids' toothpaste.
CANADA'S #1
Naturals toothpaste brand
Fun, fruity flavors they’ll love, without the fake stuff you don’t. That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand.
Source: Nielsen National / herbal/natural benefit segment share / YTD PE April 1st, 2023
OUR COMPANY
We made our mark by making great, more natural versions of products you use everyday, like toothpaste and deodorant. But what is most important to us? We are real people who care, working to make positive change by doing good.
We donate 10% of our profits each year to nonprofits promoting health, education, and the environment.
OUR PRODUCTS
Our Stewardship Model guides us to create natural personal care products that really work. And we’re proud to share the source and purpose of every ingredient we use.
GIVING FOR GOODNESS
We donate 10% of our profits each year to nonprofits promoting health, education, and the environment.
CARING FOR THE PLANET
What a world! We respect our beautiful home by constantly looking to lessen our impact—and sometimes leave things better than we found them.
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