FIND OUT HOW
WE ARE DOING
GOOD - FOR REAL.

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FINDING NATURAL SOLUTIONS

You want products that are good for you and your family. For over 50 years Tom’s has worked to make natural products that get the job done.

EXPLORE OUR PRODUCTS

We’ve got more than 50 years experience combining scientific know-how, naturally derived ingredients, and a bit of ingenuity to make products that are good for you and the planet. You’re going to love our products!

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OUR TOP PICKS

  • Toothpaste Peppermint

    Simply White Fluoride Free Natural Toothpaste, Peppermint

    Bring back the natural beauty of your smile with the Tom’s of Maine Simply White Fluoride Free Toothpaste. This fluoride free natural whitening toothpaste helps whiten teeth* and fights tartar buildup**. Plus, it comes in a refreshing Peppermint toothpaste flavour to keep your breath minty fresh while you brush. Tom’s of Maine Simply White Mint Toothpaste is a natural toothpaste that helps whiten teeth by removing surface stains. The specially designed formula can even help fight tartar buildup with regular brushing. Tom's of Maine Simply White Toothpaste is a gluten free toothpaste that is free from artificial flavours, sweeteners, dyes, and has not been tested on animals. *by removing surface stains **with regular brushing
  • Toothpaste Silly Strawberry Fluoride Free

    Children's Silly Strawberry Fluoride Free Natural Toothpaste

    Naturally sweetened and fluoride-free, this kids toothpaste offers gentle care that’s safe if swallowed, using real fruit flavor and free from artificial colors, flavors, or preservatives.
  • Deodorant Mountain Spring

    Mountain Spring Aluminum Free Natural Deodorant

    Our underarm deodorant stick provides effective odour and wetness protection. This natural deodorant features the captivating fragrance of mountain spring, providing a delightful scent for all. With the power of naturally sourced and derived ingredients, we keep you fresh.
  • Deodorant Rose Vanilla

    Rose Vanilla Aluminum Free Natural Deodorant

    Experience 24-hour odor protection and the delicate scent of rose and vanilla with this vegan, dermatologist-tested, aluminum-free deodorant—crafted for inclusivity and gentle on sensitive skin.

OUR COMPANY

We made our mark by making great, more natural versions of products you use everyday, like toothpaste and deodorant. But what is most important to us? We are real people who care, working to make positive change by doing good.

We donate 10% of our profits each year to nonprofits promoting health, education, and the environment.

Tom's of Maine founders: Tom and Kate Chappell
Doing good everday since 1970

OUR PRODUCTS

Our Stewardship Model guides us to create natural personal care products that really work. And we’re proud to share the source and purpose of every ingredient we use.

10% profit to charity

GIVING FOR GOODNESS

We donate 10% of our profits each year to nonprofits promoting health, education, and the environment.

Happy people happy planet

CARING FOR THE PLANET

What a world! We respect our beautiful home by constantly looking to lessen our impact—and sometimes leave things better than we found them.